Protecting your data is top priority

We are very pleased that you are interested in our company, our products and services. We want you to feel your personal data is in safe hands when you visit our website. Therefore we take data protection very seriously and of course we adhere to all the regulations stated in the German data protection law.

Here we will explain which type of data B2B Smart Data GmbH collects when you can visit our website and how we use this data.

Personal data

Personal data is information about your identity, e.g. name, address, telephone number, email address. You can use our website without divulging any personal information. However in certain cases we require your name and address in order to carry out the services you request.

This is also the case if you request to receive an information brochure or have a specific question you would like us to answer. We will always inform you if we require personal data. Beyond that we only save and process data, which you have provided either voluntarily or via automated means.

If you wish to take advantage of our services we generally only collect the data required to fulfil this task. If we ask you for additional data this is absolutely voluntary. Personal data is processed exclusively to fulfil the requested service and our own business interests.


Your personal data will generally be used to fulfil your request, to execute your contract or to give you access to particular information. We will also use this data to enable an on-going customer relationship with you. In such cases we (or a contracted third party service provider) will use personal data to inform you about product offers relevant for your business or to conduct online research in order to identify our customers’ requirements better.

Of course we respect your wish should you not want your data to be used in customer relationship campaigns, in particular direct marketing or market research.

Purpose-related usage

We will only capture, process and use personal data provided online for the stated purposes. We will not pass your personal data on to a third party without your consent.

Capturing personal data and transmitting such data to state organisations and institutions entitled to receive such information is conducted only within the national laws or if we are ordered to by a court judgement. Our employees and our contracted service providers have signed confidentiality agreements and are legally bound to uphold the German data protection law.

Non-personal data captured via automated processes

When you use our websites we collect the following data for organisational and technical reasons: the name of the opened page, the browser used and the operating system, date and time of access, search engine used, name of downloaded files and the IP address.

We analyse the technical data anonymously and only for statistical purposes to improve both our website and our products/services. Such anonymous data is saved separately from the personal data on secure systems and dos not allow any individual to be identified. Both your personal data and your privacy are protected at all times.

Google analytics

This website uses Google analytics, an internet-based analysis service provided by Google Inc. Google analytics uses so-called “cookies”, text files which are saved on your computer to enable your use of our website to be analysed. The information generated by this cookie regarding your use of our website (including your IP address) is transmitted to a Google server in the USA and saved there.

Google uses this information to analyse your use of our website and to prepare reports for the website owner, and to provide services linked to this website use and wider internet use. Google will transmit this information to third parties in cases where this is a legal obligation or alternatively to third parties contracted by Google to process data. Under no circumstances will Google link your IP address to other data stored by Google. You can prevent the installation of cookies by activating the relevant settings in your browser software. However we bring to your attention that you may therefore not be able to use all the functions available on this website fully.

By using our website you agree to the data captured about yourself to be used by Google in the designated form and for the named purposes.


If you visit one of our websites it can be the case that we deposit information in the form of a cookie on your computer. Cookies are small text files, which are sent from a web server to your browser and then saved on your computer’s hard drive.

No personal data is saved, it is purely the internet protocol address, better known as IP address This information recognises you when you revisit a website and makes the site easier to navigate. Cookies enable website content to be matched better to your needs or to save a password, so it must not be submitted every time.

Of course you can use our website without cookies. If you do not want us to recognise your computer, you may prevent cookies being saved on your hardware by changing your browser setting to “do not accept cookies.” Please consult the instructions provided by your browser for exact details of this process. If you choose not to accept cookies, this may restrict your use of all our website features.


Persons under the age of 18 should not transmit any personal data without full consent of their parent or legal guardian. We do not request any personal data from children, we do not collect this data and we do not pass this data to third parties.

Data security

We maintain extensive technical and organisational safety measures to protect your data from loss, damage, manipulation and unauthorised access. All activities carried out by our employees and contracted service providers are bound by the German data protection law and ensure personal data is treated confidentially.

In cases where personal data is captured and processed, all this information is transmitted in a coded form to prevent abuse from a third party. Our safety measures improve in line with all technological developments.


We reserve the right to change our safety and data protection measures in line with technical requirements. In such cases we will update all the information we provide accordingly and in a timely manner. We invite all our website visitors to inform themselves about the current version of our data privacy policy.


Our privacy policy does not cover other websites which you may visit via a link from our website. We endeavour to ensure that linked websites honour our policy regarding privacy and data security, however we cannot fully enforce this. Therefore we recommend you inform yourself about the privacy and data security policies on other websites.

Right to be informed

You may request information about the data we hold about your person at any time by contacting us at: B2B Smart Data GmbH, Königswinterer Straße 418, DE-53227 Bonn or please send us email to

Right to object

You may object at any time to your data being captured or saved. In such cases please write to us at B2B Smart Data GmbH, Königswinterer Straße 418, DE-53227 Bonn or please send an email to

Questions, suggestions, complaints

If you have further questions about our privacy policy and the processing of your personal data, you can contact our data protection officers directly:

Carsten Sennewald
ZB Datenschutz u. -sicherheit GmbH & Co. KG
Edmund-Rumpler-Str. 6 a-c
D-51149 Köln
Tel.: +49 2203 8984444
Fax: +49 2203 8984280

He will also be available if you have any requests, suggestions or complaints.